Twitter began asking users the option if they want to enable ad tracking or not after updating the app to the latest version on iOS. This comes following Apple's App Tracking Transparency rules.
The latest Twitter version on App Store is 8.65, and after updating you will get a popup that asks to "Keep ads relevant to you by allowing Twitter to track data from other companies on this device, like apps you use and websites you visit."
You can deny this ad tracking request by clicking the "Continue" button and selecting "Ask App Not to Track" on the actual App Tracking Transparency popup or Allow if you want to.
Apple has made it a requirement for developers to ask for user permission for tracking purposes after the release of iOS 14.5 but Twitter didn't implement the feature until today. Implementing this feature late is not limited to Twitter, only around 15 percent of apps have started asking permission to track users till now, according to AppsFlyer, seems like developers are not so sure how to deal with it for now.
The most controversial update by Apple, and mostly due to all the public fightings started by Social Media giant Facebook and update is really standing up to the fear of the company as there is fewer than 6 percent of users that have opted in, according to an analytics platform Flurry.
Facebook's main argument against Apple's App Tracking Transparency was that it will hurt small businesses and threat to the open internet in addition to "help keep Facebook free of charge."